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New Landscape of International Competition and Cooperation at Beijing Bauma

While Beijing's exhibition is dominated by domestic enterprises, foreign brands compete through differentiated strategies. For instance, the BMW Group showcased technological capabilities with concept vehicles under the theme “Electrification + Digitalization,” while the Turkish pavilion highlighted regional collaboration potential through a joint regional presence. This diverse participation pattern reflects China's construction machinery market transitioning from “unilateral export” to “mutual empowerment.”